Tools for Success

We don’t believe standard is enough. That’s why we provide you with the tools and technology you need to rise above standard and become extraordinary. From a feature-rich CRM platform to an in-house team that distributes leads on your behalf, these are the tools and technology you’ll get with Watson.

Transaction Desk

With Transaction Desk, you’ll never have to worry about losing track of valuable documents. This all-in-one transaction management solution enables you to access and manage all your real estate forms, contracts, documents, and contacts from any computer with Internet access.


ProLink+ is our proprietary customer relationship management (CRM) tool. It allows you to keep all of your current and prospective customers’ contact information and details in one spot, as well as tap into a variety of marketing content that allows you to market directly to your customers.

Lead management and tracking systems allow you to expand your customer base, while AI-driven email and print newsletters and automated social media postings boost your ability to stay connected with your customers. These are just a few of the incredible features available to you within ProLink+.

Personally Branded Website

As a Watson associate, you get your very own personally branded website with the same aesthetics and responsive design of our corporate site. Choose from a few basic style options and upload your own photos and bio, then outfit your site with the same great tech and content from the corporate site.

Customize your site as you see fit. Add the photos you want. Fine-tune your bio until it leaps off the page. Bring over only the content you want from the corporate site. Easily migrate content covering only the neighborhoods in which you work. Make the site yours because, well, it is.

Toolkit CMA

Toolkit CMA is an easy-to-use comparative market analysis (CMA) presentation tool that allows you to create beautiful, custom presentations in minutes. You’ll have access to pre-designed content for listing presentations, CMAs, buyer presentations, flyers, and more.


Watson’s in-house eBusiness team works to ensure you don’t miss a lead. As new potential leads come in through Watson’s corporate website, the eBusiness team will manage, track, and distribute them to our sales associates. They serve as yet another invaluable tool to help

Hear it from Our Agents

Since joining Watson Realty there has never been a moment where someone has not been there to help and encourage me. Every agent, admin, broker, and person who I work with is there to support you. Along with the great technology they offer to help connect me & my clients. Watson has been a tremendous help in my real estate career.

Maria Ruggeri

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